Eight weeks. One validated business idea. A clear path to revenue.
The Bleed to Build Method is Africa’s most rigorous early-stage founder programme. You will find a haemorrhage problem, validate it with real customers across Africa, and put a real price in front of real customers before the programme ends.
Rolling applications. Cohorts begin regularly.
Applications reviewed on a rolling basis.
Five proprietary frameworks
Built for African markets over years of real founder work.
The Bleed Score
Three independently measurable signals that confirm a haemorrhage problem. Pass the Bleed Score before committing to build. Fail it and pivot before you waste resources.
The Customer Safari Method
Structured field research where the founder goes where the customer actually lives: taxi ranks, spaza shops, clinics, churches, WhatsApp groups. 10 conversations minimum. Voice notes over writing.
The Problem Severity Matrix
8-dimension scoring framework for haemorrhage problems: market size, urgency, spending power, frequency, cost of ignoring, competition inadequacy, future relevance, and founder edge.
The Minimum Loveable Product
The smallest real solution that stops the bleed and earns trust. A product built with dignity from day one, that customers pay for before it is perfect.
The Bleed to Build Blueprint
The capstone deliverable. The founder's complete validation and build record: problem, customer, evidence, revenue, metrics, and the 90-day plan. Your investor document from day one.
Which track is right for you?
Two ways to go through the programme. Same methodology, same frameworks, same deliverables. What differs is the pace and the level of support.
Cohort
You want structure, accountability, and a group of founders doing the work alongside you. Weekly live sessions keep you honest. A weekly advisory session and expert advisory on your exercises push you forward. Time commitment: 8 to 12 hours per week including the weekly live session.
Best for
founders who know they need pressure to move, and who want feedback as they go.
Self-Paced
You already have discipline and direction. You want the frameworks, tools, and curriculum on your own schedule. You will work through the material independently over 12 months. Time commitment: 5 to 8 hours per week, on your own terms.
Best for
founders who are already executing and want a structured system to follow.
Choose your track
Pick the cohort you want to run with, or start self-paced today. Self-paced begins the day you enrol.
Applications for the October cohort close Friday 16 October.
Cohort
Structure, accountability, and a group doing the work alongside you.
approx. $530 USD
8 weeks, live, with a group.
Choose your cohort
- Full video curriculum, all 8 weeks
- Weekly Bleed Circle live session
- Weekly advisory session
- Expert advisory on every key exercise
- Accountability partner matching
- Demo Day seat
- Genie Alumni Network
Self-Paced
The same curriculum, on your own clock. Pay and start today, with no application to fill in and nothing to wait for.
approx. $250 USD
No fixed start date.
- Full video curriculum, all 8 weeks
- Genie tool library and every framework
- All 8 AI Prompt Packs
- Community access
- Start the day you enrol
- 12 months of content access
How to pay
Two ways to settle your fee, wherever you are on the continent.
EFT bank transfer
The primary method for South African founders.
- Account name
- Nombewu SolutionsNombewu Solutions is our holding company.
- Bank
- First National Bank (FNB)
- Account number
- 62802920779
- Branch code
- 255355
- Reference (Cohort)
- Your full name + BTB + your cohort month (for example Thandi Mokoena BTB OCT26)
- Reference (Self-Paced)
- Your full name + BTB SELF
Send your proof of payment to info@entrepreneurgenie.africa. Your seat is confirmed once we have matched the payment to your reference.
Deposits and balances
- •Your deposit holds your seat. If you cancel within 7 calendar days of paying, and before your cohort starts, we refund everything you have paid.
- •After that, your deposit is kept as a cancellation fee, because it holds a seat we can’t offer to anyone else and pays for planning your cohort. If you have paid more than the deposit and withdraw within 7 calendar days of your cohort’s start date, before opening Week 2 content, we refund everything above the deposit.
- •If you can’t continue because of serious illness or a death in your immediate family, we’ll defer your place to the next cohort instead of keeping the fee. The full terms are in our Refund Policy.
- •The balance is due before Week 5. Week 5 content stays locked until the full fee has been received.
THE METHODOLOGY
Why the Spectrum Matters
The Bleed to Build Method does not start with your idea. It starts with measuring the severity of the problem. Every founder enters the programme thinking they have found a haemorrhage. Most discover they have found a pain. Week 2 is where you find out.
Build where the bleeding is.
THE BLEED TO BUILD METHOD
Annoyance
People complain, but they do nothing about it. No urgency. No spending. No switching. They have learned to live with it.
EXAMPLE
"The queue at Home Affairs is ridiculous." Everyone says it. Nobody pays to fix it. Building here is a trap.
Businesses built here fail quietly.
Pain
People spend money on workarounds. They are frustrated but functional. The problem costs them, but they have adapted to it.
EXAMPLE
"I use three different apps to track my deliveries and none of them talk to each other." They are spending. But they are coping.
Businesses built here survive. Sometimes.
Haemorrhage
People are actively losing money, time, health, or opportunity every single day. They have tried to solve it and failed. They would pay you today if you showed up with something credible.
EXAMPLE
"I lost R40,000 worth of stock last month because I cannot get consistent cold chain logistics to my retail customers." That is a bleed. That is where you build.
Businesses built here win.
The Bleed to Build Method teaches you to find the haemorrhage before you spend a cent building anything.
The 8-week curriculum
Eight weeks. Eight clear outcomes. Built around five proprietary frameworks: the Bleed Score, the Customer Safari Method, the Problem Severity Matrix, the Minimum Loveable Product, and the Bleed to Build Blueprint.
What you leave with
Eight tangible outputs. Every one built from your real market, your real customers, your real evidence.
A validated haemorrhage problem with a Bleed Score and full Safari evidence
A deep Customer Archetype built from real conversations, not assumptions
A Continental Opportunity Map across 5 African markets
A Minimum Loveable Product tested with real customers
A Pre-Sell Record: every price you tested, who said yes, who said no, and why
A PMF Signal Report with all 6 metrics and honest assessment
A Founder Business Model with real unit economics
The Bleed to Build Blueprint: your complete validation and build record
Hear from our founders
“The pressure is needed. Even though sometimes it can feel frustrating and you feel like quitting in that moment, but it's needed. I would gladly still choose this route over self-pacing.”
Francina T., Skincare Founder
“If there was no pressure, I would be even further behind. There's not too much to change. For some of us to have an idea from inception and bring it to life, it requires that short time.”
Mpho M., Trade Enablement
“The pressure that makes you restless is very necessary. There was a point I felt like, why did I sign myself into this. But that's exactly what makes you do the work.”
Rosah M., Hygiene Supply
Common questions
The full Genie pathway
Bleed to Build is Programme 1 of 6. Each programme builds directly on the last.
| # | Programme | Price | Status | Action |
|---|---|---|---|---|
| 2 | Bleed to Revenue | R15,000 | Coming Soon | Join Waitlist |
| 3 | Bleed to Scale | R18,000 | Coming Soon | Join Waitlist |
| 4 | Bleed to Capital | R20,000 | Coming Soon | Join Waitlist |
| 5 | Bleed to Africa | R22,000 | Coming 2027 | Join Waitlist |
| 6 | Genie CEO | R35,000 | Coming 2027 | Join Waitlist |