The Bleed Test
Free10 questions to find out if your business idea is worth building. Score your problem against the haemorrhage criteria.
Resources for founders who build
Free tools, frameworks, and paid resources. Built for African market realities.
Free resources
The Haemorrhage Diagnosis Worksheet
FreeStep-by-step guide to identifying whether your idea solves a real haemorrhage. Seven indicators, scoring instructions, worked examples.
The African Founder's Validation Checklist
Free10-point checklist of what to validate before spending money building anything. Quick reference.
Paid resources
Practical toolkits built around the Bleed to Build methodology. Pay once, use forever.
Customer Safari Field Guide
R350How to conduct real customer conversations in African markets. The 5 Safari Questions, scripts, and debrief template.
8–10 pages PDF
Problem Severity Matrix Toolkit
R250Score your business idea across 8 dimensions. Scoring framework, worked examples, comparison calculator.
Pre-Sell Playbook
R450Get 10 committed customers before you build. Scripts, objection responses, tracking template.
Unit Economics Calculator
R200All 6 unit economics metrics pre-built for African market realities.
Founder Business Model Template
R300One page. Eight components. Real numbers.
Before You Build: Free Founder Workshop
We run regular free sessions where we teach the validation framework live. No pitch. Real methodology. Real Q&A. Sign up to get notified when the next one is scheduled.
The Genie Weekly
One email a week. Founder-first thinking, validation frameworks, and what's working on the continent right now.