The Bleed Test
FreeTen questions. About three minutes. Find out whether your customers complain, cope or bleed.
Resources for founders who build
Free tools, frameworks, and paid resources. Built for African market realities.
Free resources
The Haemorrhage Diagnosis
FreeEighteen questions across six areas of your business. About six minutes. See where the business is under strain and what to fix first.
The Validation Checklist
FreeTwenty checkpoints every African founder should hit before spending money on building.
The Bleed Check. Free, every Thursday.
Bring your idea. Every Thursday at 18:00 SAST we run founders’ ideas through the Bleed to Build Method, live. It’s free and it’s an hour.
Paid resources
Practical toolkits built around the Bleed to Build methodology. Pay once, use forever.
Customer Safari Field Guide
R149Stop guessing what your customer wants.
How to conduct real customer conversations in African markets. The 5 Safari Questions, scripts, and debrief template.
8 to 10 pages PDF
Problem Severity Matrix Toolkit
R99Score your business idea before you spend a cent.
Score your business idea across 8 dimensions. Scoring framework, worked examples, comparison calculator.
Pre-Sell Playbook
R199Get paid before you finish building.
Get 10 committed customers before you build. Scripts, objection responses, tracking template.
Unit Economics Calculator
R99Find out if your business actually makes money.
All 6 unit economics metrics pre-built for African market realities.
Founder Business Model Template
R149One page. Every number that matters.
One page. Eight components. Real numbers.
All 5 Tools
R399Every tool in the method, for less than three of them.
Get all five resources in one purchase. Saves R296.
The Genie Weekly
One email, every Monday. Founder-first thinking, validation frameworks, and what's working on the continent right now.